Patrick
Blanchard

Founder & Fractional CMO, SignalWorks Marketing

I'm a senior marketing executive and digital strategist with 15+ years building growth programs for multi-location brands, franchise operators, real estate brokerages, B2B manufacturers, and healthcare organizations. SignalWorks is the firm I built to deliver that work directly — without the overhead of a large agency and without the distance of a traditional consultant.

My work sits at the intersection of strategy and execution. I'm as comfortable in a leadership meeting setting marketing direction as I am inside Google Tag Manager building conversion tracking. That range is the point. The clients I work best with need someone who can hold the big picture and the implementation detail at the same time — and who uses the best available tools, including AI, to do it well.

AI has fundamentally changed how I deliver work. I use it to build faster, brief better, analyze deeper, and produce a level of output that would otherwise require a team twice the size. For clients, that means more strategic thinking, more polished deliverables, and more time spent on the decisions that actually matter.

Background

My career spans agency leadership, fractional executive work, and advisory roles across franchise, real estate, veterinary, building products, and B2B markets. I've managed campaigns at scale — including over $120K/month in media across multi-location healthcare networks — and built the analytics infrastructure to prove what that spend actually produced.

Before SignalWorks, I served as VP of Interactive Marketing at a regional digital agency, where I led location-based marketing, digital strategy, and brand experience programs for brands including American Veterinary Group, UrgentVet, Westlake Royal Stone Solutions, Meridian Brick, and AT&T PrePaid. I currently serve on the University of Georgia Digital Marketing Advisory Board, helping shape curriculum and industry alignment for the next generation of marketing professionals.

Outside the Work

I've been playing guitar professionally for over two decades — including as a long-standing member of Grammy-nominated singer-songwriter Shawn Mullins's band. Music taught me how to listen before speaking, how to find the right note rather than all the notes, and how to make something that lands with an audience. Those instincts show up in the marketing work more than people expect.

PatrickBlanchard

Ready to work together?

Patrick
Blanchard