SignalWorks is a founder-led marketing consultancy built for multi-location brands and growth-oriented organizations that need executive-level strategy, measurable execution, and a partner who actually stays in the room.
How I Work
Most consultants bring frameworks. I bring frameworks and the tools to execute them at a level most teams can't match — faster, more precisely, and with full visibility into what's working. I use AI as a core part of how I build campaigns, track performance, write creative briefs, and surface insights for clients. It's not a gimmick. It's how the work gets done now.
I help clients understand and deploy AI marketing tools — from content generation workflows to AI-assisted SEO — as a competitive advantage, not an afterthought.
Every engagement includes tracking architecture, analytics, and dashboards built to capture real signal. I use AI to accelerate the build and sharpen the output.
From creative briefs to campaign copy to reporting narratives, AI runs alongside every deliverable — giving clients more output without inflating the engagement cost.
What I Do
I work across three modes depending on what the engagement calls for — embedded fractional CMO, project-based digital strategist, or AI marketing consultant. Most clients end up using all three.
Embedded marketing leadership for organizations that need CMO-level judgment without a CMO-level budget. I join your leadership table, set the strategy, and own the outcomes — part-time in structure, full-time in commitment.
Multi-channel campaign planning across Google Ads, Meta, GroundTruth, and programmatic — built around your actual funnel, not a vendor's preferred format. Strategy that connects to revenue, not just reach.
GTM builds, GA4 implementation, Looker Studio dashboards, and conversion tracking that actually tracks conversions. I build the measurement layer so you know what's working before you scale it.
Positioning, messaging architecture, creative briefs, and campaign concepting. The thinking that makes paid media worth paying for and organic content worth reading.
Helping marketing teams and leadership understand how to deploy AI tools strategically — from content workflows and AIO/generative SEO to AI-assisted reporting and campaign optimization.
Scalable systems for brands with multiple markets, locations, or franchise operators. Corporate-to-local marketing infrastructure, local campaign playbooks, and performance tracking across locations.
Client Work
100+ location restaurant franchise. Fractional CMO, full digital marketing build, campaign architecture, and analytics infrastructure.
Century 21 brokerage, North Georgia and Florida markets. Digital strategy, GTM/GA4 build, Looker Studio dashboard, Google Ads and Meta planning.
B2B digital strategy and media planning across engineered infrastructure product lines.
Selected Work
Drive new patient appointments and attract qualified veterinary talent across a growing network of urgent care and general practice locations.
Full-funnel attribution from impression to physical location visit established as ongoing reporting standard. Recruitment pipeline grew to capacity. Market visibility increased across all locations.
Launch an entirely unknown brand post-merger with no existing market presence, web infrastructure, or demand generation program.
Brand went from zero market awareness to a functioning demand engine with full-funnel tracking inside the first year. Continuous performance loop established across all channels from launch.
Existing paid media running blind — no conversion tracking, no optimization signal, no visibility into what was actually working.
Campaigns shifted from spend-and-hope to a fully attributed performance loop. Physical visit tracking created a new data story for regional distributor conversations.
Let's have a direct conversation about what you're trying to build.
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